Overview of this Professional Diploma in Digital Selling Course

What you will learn

Selling has changed significantly from the days of traditional methods and strategies. As we move further into the digital age, selling has had to adapt to a different type of customer and new tools and techniques need to be implemented in order to stay on top of the game of selling.

The Professional Diploma in Digital Selling, offered by the leader in sales and marketing certification – the Digital Marketing Institute, aims to teach both aspiring and seasoned sellers the importance of staying current and how this is achievable in the field of digital selling whilst providing them with the tools and practices to do so.

“DMI courses are taught in over 80 countries around the world.”

Every syllabus in this course has been validated by the Syllabus Advisory Council. The council is made up of members from well-known digital corporations that include Twitter, eBay and Microsoft.

Validate your skills

During the Professional Diploma in Digital Marketing course, students will be taught the essential skills and knowledge needed to enhance their digital marketing careers, or to start a successful career as a digital marketer.

During this course, you will learn the following:

  • Targeting and tracking a marketing campaign
  • Using social media as a digital marketing platform
  • Gain an understanding of the value of digital marketing
  • What is PPC (Pay Per Click) and how do I use it effectively?
  • Implement an online reporting structure for your organisation
  • How to create an engaging and effective email marketing campaign
  • Integrate digital marketing into your organisations overall marketing strategy

Course Certification Details

Professional Diploma in Digital Selling Course Assessment

The Professional Diploma in Digital Selling course has one exam associated with it. Upon passing this exam, you will be awarded with your Professional Diploma in Digital Selling. Grading of the exam is done by the Digital Marketing Institute (DMI).

Professional Diploma in Digital Selling Course Requirements

There are no formal requirements to study the Professional Diploma in Digital Selling course as it is intended for experienced professionals and those just starting out in the field.

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Career Path Opportunities

The DMI Professional Diploma in Digital Selling course is suited for anyone looking to work in any of the following roles:

  • Sales Representative
  • Account Manager
  • Relationship Manager
  • Digital Sales Assistant
  • Sales Manager
  • Sales Strategist
  • Business Development Executive

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From February 2017, all students who successfully complete this exam will be awarded the Certified Digital Sales Professional certification.

Course Curriculum

DMI - Professional Diploma in Digital Selling

Introduction to Digital Selling

During this module students will be introduced to the concept of digital selling and the effect that it has had on the sales process. It also teaches the use of the tools and techniques that improve selling, the difference between traditional and digital selling and the DMI 3i principles which are the foundation of the DMI Method for digital selling.

Digital Research

This module teaches about the tools and techniques that can be used to create an effective digital selling strategy. It will teach students to research digitally and socially, how to identify market trends and the factors that influence customers within your field. Students will also learn to social intelligence and listening, how to read digital behaviour and to narrow down customer personas.

Sales Enablement

The Sales Enablement module focuses on the advanced tools and features of social media platforms such as Facebook, Twitter, and Google+ that will enable you to sell digitally. You will also learn to combine digital research with these tools to help you target key decision makers. Learn the importance of building your own personal brand and how to utilise social media in offering the right solutions to the right customer when it is most relevant.


The CRM (Client Relationship Management) module focuses on how CRM tools can turn commerce into a conversation. Learn how to develop business development campaigns, evaluate CRM information to create an engagement strategy and employ selling best practices. You will also learn how to integrate social collaboration tools in your CRM, deliver shorter sales cycles and how CRM and social collaboration tie into core sales process activities.

Social Content

This module will teach sellers how to engage existing and potential customers with relevant content that will prompt hem to take action. Learn about the type of content that is relevant to each type of client, establishing an appropriate tone and how to use content creation tools when researching topics, creating graphics, and editing content. It also teaches about content management systems and how they can be used in personalisation and responsive design. You will be taught to tailor content to each client, how to use blogging in selling and how to implement a content calendar.

Digital Sales Messaging

This module will teach the strategic crafting of communications in order to keep contact with the customer relevant and personalised towards their business objectives. You will also learn the importance of content segmentation, the importance of combining B2B and B2C content types with the appropriate social media platforms. Learn to describe the tone that should be used concerning different target audiences and how to use story boards and style guides to enhance your sales message.


During this module you will learn to effectively build relationships with leads throughout the customer life-cycle, categorising contacts in order to target their behaviour and demographics and to retain customers, close new business and manage large prospect and client bases. Learn about mass mailing using tools like Eloqua for Sales, Microsoft Outlook etc. You will also be taught engagement techniques and learn how sales objections should be handled.

Social Account Management

The Social Account Management module will teach students how social media has positively and negatively affected the face of customer service, the creation and maintenance of dialogue between you and the client and carrying out prioritisation exercises. Learn to filter social messages to establish their importance, monitor relevant social mentions using social listening, develop and implement a crisis management plan and use key performance metrics to measure your social customer service.

Digital Sales Leadership

This module will focus empowering and guiding managers and leaders when converting from traditional sales to a digital sales strategy. It will teach students how to acquire executive sponsorship by means of a business case for digital selling, sales force training methods that will help them build relationships in order to speed up sales and creating awareness of your digital selling strategy in order to become a social leader. Identify and measure your team’s digital selling behaviours using social KPIs.


During this module you will learn how to optimise your digital sales strategy, conduct comprehensive analysis of your territories and using your research to understand why customers buy, their needs and motivations and to lay selling objectives. This will allow you to offer relevant solutions. Learn to create accurate forecasts, identify pipeline gaps and formulate plans to address those gaps. Measure the ROI of digital selling in order to align it to your company’s objectives and obtain further executive support.

Frequently Asked Questions

How will my assessment be done?

Your exam will be assessed by the Digital Marketing Institute.

How many hours of study will it take to complete this course?

The Professional Diploma in Digital selling course will take approximately 30 hours to study.

How much time will I have to complete my exam?

You will have a total of 3 hours to answer as many of the Professional Diploma in Digital Selling exam questions as possible.

Value of Your Qualification

Free recruitment pack for all students

We have used our wealth of experience to compile a recruitment pack that will help to make job-hunting easier and more rewarding. From CV templates and cover letter templates, to articles on interview tips and preparation, this recruitment pack will prepare and assist you when stepping into your new career.

Request a Recruitment Pack from your Course and Career Advisor.

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