Overview of this Professional Diploma in Digital Marketing Training Course

What you will learn

Marketing is an essential part of any business, as it demonstrates what your organisation has to offer and informs potential clients why they should consider using your products or services over those of your competitors, giving you the opportunity to showcase the unique nature of your business.

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing training course is perfect for you.

The Professional Diploma in Digital Marketing is an offering from the Digital Marketing Institute which is considered to be the defacto standard in global digital marketing and social media marketing certification. Digital Marketing Institute certifications are internationally recognised and the training course content is created by world-renowned experts in the field.

“Over 17,000 people in 80 countries have trained and graduated with a DMI qualification.”

Each of the syllabuses is validated by the Syllabus Advisory Council which consists of members from leading digital corporations such as Microsoft, Google, Facebook and eBay.

Validate your skills

During the Professional Diploma in Digital Marketing course, students will be taught the essential skills and knowledge needed to enhance their digital marketing careers, or to start a successful career as a digital marketer.

In fact when asked 92% of graduates have said that our course has had a positive impact on their career

During this course, you will learn the following:

Targeting and tracking a marketing campaign

Using social media as a digital marketing platform

Gain an understanding of the value of digital marketing

What is PPC (Pay Per Click) and how do I use it effectively?

Implement an online reporting structure for your organisation

How to create an engaging and effective email marketing campaign

Integrate digital marketing into your organisations overall marketing strategy

The Digital Marketing Institute Diagnostic tool is free to use and will help you gauge your skills and knowledge of digital marketing in comparison to other professionals in the field.

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Course Certification Details

Professional Diploma in Digital Marketing Course Assessment

The Professional Diploma in Digital Marketing training course requires you to pass one exam, after which, you will receive your internationally recognised Professional Diploma in Digital Marketing. Grading of the exam is done by the Digital Marketing Institute (DMI).

Professional Diploma in Digital Marketing Course Requirements

There are no educational prerequisites to study the Professional Diploma in Digital Marketing course as it is intended for both entry-level candidates and seasoned professionals.

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Career Path Opportunities

The DMI Professional Diploma in Digital Marketing course is suited for anyone looking to work in any of the following roles:

  • Digital Marketer
  • SEO Speciailist
  • Online Marketing Executive
  • Digital Marketing Assistant
  • Junior SEO Executive
  • PPC Executive
  • Digital Marketing Specialist
  • Social Media Marketing Specialist


Frequently Asked Professional Diploma in Digital Marketing Course Questions

QUESTION How many hours of study will I need to complete this training course?

The Professional Diploma in Digital Marketing course will require approximately 30 hours of study to complete.

QUESTION How long will I have to complete the exam for this course?

You will have a total of 3 hours to complete the Professional Diploma in Digital Marketing exam. The exam is presented in multiple choice format.

QUESTION What level of SQA credit rating does this course fetch?

This award has been rated by SQA at credit Level 8 on the SCQF (Scottish Credit and Qualifications Framework). A level 8 credit rating will equal a level 5 on the EQF (European Qualifications Framework).

QUESTION Who will do the grading of my exam for this training course?

Your exam will be graded by the Digital Marketing Institute.


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Recruitment PackWe have used our wealth of experience to compile a recruitment pack that will help to make job-hunting easier and more rewarding. From CV templates and cover letter templates, to articles on interview tips and preparation, this recruitment pack will prepare and assist you when stepping into your new career.

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Professional Diploma in Digital Marketing Online Course Curriculum

DMI - Professional Diploma in Digital Marketing

This module focuses on the fundamental aspects of digital marketing. It explains the principles of digital marketing and how they can help in creating a strong digital marketing strategy. Subjects covered: SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing.

During this module students will learn about the techniques that are effective in attaining a top results on popular search engines such as Google and Bing. This includes developing an effective SEO strategy. Subjects covered: SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing etc.

This module will explain how a cost-effective search advertising campaign is developed, run and measured. It teaches how to manage your budget and creating advanced keyword research in line with your client’s needs. Subjects covered: PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding etc.

The Digital Display Marketing module focuses on the key concepts of digital display marketing and the planning, creation and optimisation of clickable ad campaigns that will be understood and responded to by customers. Subjects covered: Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget etc.

This module teaches how to create an effective email marketing campaign in order to nurture current and prospective clients. It teaches how to create engaging subject lines that will entice the customer to open the email and the creating of copy that will interest your target audience. Learn to test email campaigns and when to send them out.

During this module you will be taught how to gain a social media following on sites such as Twitter, Facebook, LinkedIn and YouTube. It also teaches social media strategy, the implementation of social media advertising features and social listening techniques in order to cultivate healthy relationships with your client.

The Mobile Marketing module focuses on current mobile technologies and the emerging trends that are used in mobile marketing. You will be taught the skills and knowledge that will enable you to create mobile-friendly marketing strategies that will enable you to reach your target audience at the right time, place and in the right manner.

This module teaches students to create an online reporting structure for their organisation, the setting up of a Google Analytics account, the application of analytics tracking to your website and the exploration of analytical insights such as demographics and device usage.

Throughout this module, you will be taught how to create an effective marketing campaign utilising the core modules that have been covered. Learn how to create a situation analysis, define your target audience, pursue measurable goals, the planning of your campaign and how to measure your campaign accurately.

From February 2017, all students who successfully complete this exam will be awarded the Certified Digital Marketing Professional certification.

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