DIGITAL MARKETING FOUNDATION

DIGITAL MARKETING FOUNDATION

Our Digital Marketing Foundation Course Package

Overview

Having a good marketing strategy could make a huge difference to the number of people that you are able to engage and introduce to your organisation and the products and services that it provides. It is an essential part of any business and can be approached in a number of ways, depending on the target audience that you are trying to reach.

The SDM Foundation certificate will give you a certification which validates you have the skills and knowledge to put business’s online, increasing brand awareness and customer interaction.

The Digital Marketing Foundation package contains all the courses that you will need to start a rewarding and lucrative career in the field of Digital Marketing. Since this bundle is aimed at individuals with little or no experience in digital marketing, students will start by learning the basics of social media marketing and, as their studies progress, will become apt at marketing their products and services in an ever-expanding online environment.

The comprehensive industry recognised Google Analytics course will teach you how a digital marketer monitors traffic and customer behaviour on behalf of a company to help them decide on their marketing strategies and improve conversion rates.

Upon completion of the courses you will sit the SDM Foundation certificate exam which is included within the course price.

Courses Syllabus

This comprehensive study package gives you unlimited access to the courses for 1 year.

Includes an introduction to social media, creating accounts on various social media sites such as Twitter and Google+, setting up your business pages and social media presence.

This course teaches students how to work with Facebook for marketing through growing likes, generating traffic and using Facebook for business use

During this course you will learn how to choose your audience for marketing, how to build Ad Text, Using Campaign Tracker and Facebook Insights, Facebook Analytics and more.

This course will introduce you to the fundamentals of working with Google Analytics as well as monitoring Google Analytic, behavioural reports, conversion tracking, web traffic tracking and more.

The LinkedIn course covers an overview of the LinkedIn interface & settings, OpenLink settings, LinkedIn groups, basic account settings, advertising on LinkedIn and more.

This course covers Determining your Goals, How to create your Persona or Voice, Which platforms to use for marketing, building media relationships and establishing the role of a Social Media Manager.

During this course, you will learn about the Google+ interface, setting up a Google+ page, linking your social media accounts, linking to your website, reviewing your Google+ dashboard and more.

The Pinterest course will teach students how Pinterest relates to business, industry-specific sites and the different uses of Pinterest.

During this course you will be introduced to Reddit and the rules relating to the use of the site.
Learn to set up a Tumblr account, using the Tumblr dashboard, posting on Tumblr and more.
The Twitter course will teach students how to limit the number of actions on the site, setting up preferences, bringing followers from Facebook, monitoring activity, social media tips and more.

CAREER OVERVIEW FOR DIGITAL MARKETING FOUNDATION COURSE BUNDLE

Where should I start?

The Basics of Marketing with Social Media course is the perfect introduction to the courses contained in the New to Digital Marketing bundle. It will teach students how to set up accounts for their organisations on social media and how to fully utilise different social media sites when marketing their company.

Prospective careers with the Digital Marketing Foundation Course Package

The New to Digital Marketing course bundle is suited for anyone looking to work in any of the following roles:

  • Digital Marketer
  • SEO Specialist
  • Online Marketing Manager
  • Assistant Digital Marketer
  • SEO Executive
  • PPC Specialist
  • Digital Marketing Manager
  • Social Media Marketing Manager

Certification

The Sianti Digital Marketing Foundation certificate (SDM) can be sat online upon completion of the courses. This exam comprises of 50 questions to be answered in 40 minutes with a pass mark of 75%.

Facebook Reach

In 2015, Facebook reported to have 1.44 billion active monthly users. These numbers mean Facebook had a 24 percent year over year increase.

Average Earnings

SEO Speciailist - £32,500
PPC Specialist - £35,000
Digital Marketer - £40,000
Social Media Marketing Manager - £55,000
Online Marketing Manager - £70,000

Frequently Asked Questions

Does this course bundle include exams?

Yes. Upon completion of the courses you can sit our SDM Foundation certificate exam online. Alternatively, for more advanced level certification see the Digital Marketing Institute (DMI).

Will I be able to take the courses in this study bundle online?

Yes, you can take these courses online from the comfort of your own home.

Do I have to study all the courses contained in this bundle?

No, You can choose to study as many of the courses as you wish.

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