Digital Marketing Diploma

Digital Marketing Diploma

The Digital Marketing Institute is the global leader in Digital Marketing training and is a member of the Industry Advisory Council which also includes Google, Facebook, Twitter and LinkedIn. They have created this leading Diploma in Digital Marketing backed by industry heavyweights to help you excel in Digital Marketing.

Learn how to drive explosive growth using social media, PPC, SEO, mobile and email.

Whether you are a complete beginner looking for a career in Digital Marketing, an experienced marketer wanting to refresh skills or a business owner wanting to generate growth using digital, this diploma course is ideal for you.

Gain exclusive access to the DMI’s membership network once you successfully complete your course and connect with your peers, industry experts and digital marketing opportunities.

Why Digital Marketing?

13,000+ Digital Marketing jobs listed on just one leading UK Job Board alone

£50,067 is the average salary for Digital Marketing Consultants in the UK

As the online world grows, so do the job opportunities in Digital Marketing

Course Curriculum

The syllabus from the Professional Diploma in Digital Marketing Course was created to provide you with all of the skill sets required to become a competent Digital Marketer.

This module focuses on the fundamental aspects of digital marketing. It explains the principles of digital marketing and how they can help in creating a strong digital marketing strategy. Subjects covered: SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing.
During this module students will learn about the techniques that are effective in attaining a top results on popular search engines such as Google and Bing. This includes developing an effective SEO strategy. Subjects covered: SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing etc.
The Content Marketing module focuses on current content marketing techniques and the emerging trends that are used in content marketing. You will be taught the skills and knowledge that will enable you to create content based marketing strategies that will enable you to reach your target audience at the right time, place and in the right manner.
During this module, you will be taught how to gain social media following on sites such as Twitter, Facebook, LinkedIn and YouTube. It also teaches social media strategy, the implementation of social media advertising features and social listening techniques in order to cultivate healthy relationships with your client.
During this module, students will learn about the techniques that are effective in attaining a top result on popular search engines such as Google and Bing. This includes developing an effective SEO strategy. Subjects covered: SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing etc.
This module will explain how a cost-effective search advertising campaign is developed, run and measured. It teaches how to manage your budget and creating advanced keyword research in line with your client’s needs. Subjects covered: PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding etc.
The Digital Display Marketing module focuses on the key concepts of digital display marketing and the planning, creation and optimisation of clickable ad campaigns that will be understood and responded to by customers. Subjects covered: Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget etc.
This module teaches how to create an effective email marketing campaign in order to nurture current and prospective clients. It teaches how to create engaging subject lines that will entice the customer to open the email and the creating of copy that will interest your target audience. Learn to test email campaigns and when to send them out.
This module teaches students to create an online reporting structure for their organisation, the setting up of a Google Analytics account, the application of analytics tracking to your website and the exploration of analytical insights such as demographics and device usage.
Throughout this module, you will be taught how to create an effective marketing campaign utilising the core modules that have been covered. Learn how to create a situation analysis, define your target audience, pursue measurable goals, the planning of your campaign and how to measure your campaign accurately.

" The knowledge I gained at the Digital Marketing Institute has helped me to get my position as a Digital Marketing Specialist. I am now working for one of the largest international companies! "

J. Patel – LinkedIn

Your Unmatched Benefits

Take a look at the video below to find out more about the various benefits that you will receive when studying towards your career in digital marketing.

Your 5 Star Support Team

Meet your friendly support team

Karen Sweetnam


“I strive to ensure that you receive the very best student support possible and are not only supported but also encouraged along your training journey.”

Ryan Holzhausen


“My goal is to assist you with any queries, advice and career guidance. I will take this one step further by reviewing your CV in an effort to ensure that you put your best foot forward.”

Simon Brereton


“Through my years of experience in digital marketing I will assure that you get the best support, guidance and advice throughout your DMI training journey.”

Get a Diploma in Digital Marketing!

If you are looking for the perfect course to take you from beginner to a certified Digital Marketer, then the Professional Diploma in Digital Marketing will get you there.


What will I gain from this course:

By the end of this course, you will have various skills in order to become a competent Digital Marketer

Marketing Analysis

You will be able to use industry standard tools such as Analytics and Adwords to start your marketing campaigns and have the ability to analyse marketing data such as keywords and digital advertising performance.

Social Media

Learn to manage social media marketing campaigns and create display and remarketing ads on various social media platforms. You will be able to identify goals for social marketing channels and analyse metrics for distributions.

Search Optimisation

Understand the concepts and ranking factors for web optimisation. You will be able to use strategies to perform keyword research and processes to optimise web performance to increase your results in Google search rankings.

Paid Search

Have an understanding of the concepts and performance indicators for paid search campaigns. You will be able to establish what the differences are between organic and paid searches as well as have the knowledge of what impacts both search avenues have on web traffic conversions.

Email Marketing

The world of email marketing has provided good results for many organisations and continues to do so. This course will provide you with the ability to create strategies for email marketing campaigns as well as analyse performance by testing and optimising these campaigns.

Much more

You will learn a wide range of additional skills as well as provide you with a great foundation to fast track your digital marketing career. Our team will go over and above this to ensure that you land a role as a digital marketer by providing you will other bespoke career-based services.

You could work here

Here are a few examples of potential jobs that we could help you apply for after completing this package:

Digital Marketing Manager

Role Responsibility
We are looking for a strong digital marketing manager to shape and deliver on the long term digital acquisition strategy for BBC Sounds. You’ll work alongside the BBC Sounds Social team and in partnership with the BBC’s Direct Audience Engagement and Media Planning teams to help drive the success of the app.You’ll sit within the Mainstream Radio and Music marketing team, and help shape digital marketing strategies for the BBC’s national radio stations.

Are you the right candidate?
The Digital Marketing Manager will have experience in running digital marketing campaigns with a focus on acquisition and retention. You will have used digital tools to grow and keep audiences and have experience using push notifications in smart ways to engage and retain users. You will be data driven and understand how to test the mechanics behind email newsletters campaigns when creating insightful, content led programmes. You will also have experience of growing audiences using paid social and digital ads, and understand how paid social and organic social can work together. You will have a thorough understanding of app store optimization and app marketing and will be capable of optimizing and evaluating end to end consumer journeys and user funnel. The Digital Marketing Manager will have a strong analytical mindset, capable of measuring and reporting performance of digital marketing campaigns and conversion tests, and assess against goals (ROI and KPIs). You’re able to identify trends and insights, and use these to inform changes in strategy and execution.

eCommerce Digital Marketing Executive

Salary: £20-30k per annum
Opportunity to work with an exciting Manchester based fashion brand on our B2C website.

About the eCommerce Digital Marketing Executive role:
Working for a fast growing eCommerce and international fashion company you will be required to:

• Use a full digital marketing mix to increase traffic (SEO, PPC, Affiliate, Display,Social Media/Facebook/Instagram)
• Grow international web visits by creating best in class SEO
• Be responsible for marketing campaigns
• Liaise with different departments
• Liaise with management & other team members to create digital strategies

The eCommerce Digital Marketing Executive must have:
• Knowledge of SEO, PPC and Analytics
• Content and creative marketing experience
• Digital marketing experience in a similar role (agency side or in-house)
• Social Media experience & to have shown creating revenue streams from Facebook & Instagram
• Self-starter traits and be passionate about fashion

If you feel that you meet the above criteria of this eCommerce Digital Marketing Executive role then please apply now!

Still have a question?

Please get in touch with us if you have any other questions.


Is the DMI certification recognised?

This course is an internationally recognised certification. It is one of the primary digital marketing qualifications that are sought by prospective employers and backed by the highly respected Digital Marketing Institute Accreditation.


How will I be assessed on my knowledge from the DMI Course?

When you have finished the course you will be assessed by taking a computer-based three-hour exam at one of the Pearson Vue centres at various locations around the globe.


Are there any prerequisites for the DMI Course?

This course is a foundation-level qualification, there are no prerequisites.


Who is the DMI Course best suited to?

Anyone wanting to learn digital marketing skills.

How do I start?

To start your new career in digital marketing, all you need to do is register or speak to one of our Course and Career Advisors. If you would like to read about the course, download the course prospectus.

Enquire About This Course